Just Sayin' is a lively, animated EmCee that creates and performs music that is a direct reflection of his emotion and passion. He is a direct product and representative of the The Golden Era of Hip Hop drawing comparisons to CL Smooth, Common, and Kanye West. A man of Achievement, Just Sayin' is a living example of the motto, "Work equals Play."

On stage, Just Sayin' is a free-spirited, buckwild, animated showman. Off stage, Keith Julian Richards is a focused, driven, business-minded individual who thrives on excellence and an incessant need to learn create, and achieve. His music is a testament to the human spirit and to experiences that everyone can relate to. His major inspirations include: God, freedom, family, life experiences, love (and the possibility of it!) and earning his rightful place in Heaven.